Silver - Insights & Lead Builder Package
Recomended for: SMEs that already get some steady traffic or enquiries and now want clear, non-technical insight into what’s working, plus systematic email list-building and automated follow-up – instead of guessing based on “gut feel.”
R1199.00
Includes everything in Silver Standard – Growth Ready, plus advanced analytics reporting, data-to-action changes, and basic email marketing automation for leads and subscribers.
KEY INCLUSIONS:
All features of Silver Standard – Growth Ready, including:
Business Essentials foundations (reliability, local presence, performance, security, lead monitoring).
Monthly structured growth review.
Backup and change management discipline.
GA4 setup and core goal/event tracking.
ADDITIONAL INCLUSIONS (ON TOP OF SILVER STANDARD):
Advanced Analytics & Monthly Insight Report:
A plain-English monthly insights report, focusing on decisions, not jargon. Typically includes:
Total visits and trend vs previous month.
Top pages and key visitor paths (how people move through the site).
Enquiry form conversion rate (how many visitors become leads).
New email subscribers and basic performance of the welcome sequence (if configured).
Each report highlights 1–3 key insights and one clear primary recommendation for the coming month (e.g. improve a low-performing page, change a call-to-action, or simplify a form).
Lead Capture & Email Automation Setup:
Setup of an email signup form connected to the client’s chosen mailing platform (Mailchimp, Brevo, etc.), either embedded on the site or on a dedicated “Subscribe” or “Lead magnet” page.
Configuration of a simple automated welcome sequence for new subscribers (e.g. welcome message, brief introduction to services, and an optional low-friction offer).
Basic guidance on compliant opt-in language and list-building best practices.
Where appropriate, option to create a simple lead magnet (such as a checklist or short guide), using AI-assisted drafting and human editing, to incentivise signups.
Data-to-Action Implementation:
Each month, ZEUS will implement at least one practical change based on the analytics and lead data (within the time allowance). Examples include:
Adjusting or simplifying a contact/quote form to improve completion rate.
Improving or repositioning calls-to-action on key pages.
Tweaking copy or layout on a top-traffic page that isn’t converting well.
Updating the welcome sequence based on common questions or new offers.
SUPPORT AND TIME:
Support channels: Email and WhatsApp, Monday–Friday during business hours.
Standard response time: Within 1 business day.
Core reporting and monitoring work is included as part of the package.
Time allowance: Up to 90 minutes per month for:
Implementing the monthly recommended change(s) based on data.
Adjusting forms, calls-to-action, and key page layouts.
Fine-tuning opt-in forms and the welcome sequence.
Short strategy or Q&A sessions about performance and next steps (via WhatsApp or email, with calls as needed).