Light - Business Essentials – Local, leads & Security Package

Includes everything in Light Standard – Web Essentials, plus key elements from Local Presence Starter and Lead & Security Essentials:

• Local visibility and Google Business Profile care.

• Contact form monitoring and monthly lead insights.

• Security checks with incident coordination if something goes wrong.
  

Ideal for: plumbers, electricians, salons, clinics, legal/consulting practices, and other small SMEs where calls and enquiries = revenue, and any downtime, hack, or incorrect info on Google can hurt business.

Designed for clients who want a “serious basic” level of website care – beyond just keeping the site online – but who aren’t ready yet for the full Silver growth and analytics package.

KEY INCLUSIONS (ON TOP OF WEB ESSENTIALS):

Local Presence & Google Business Profile Care

• Initial setup or cleanup of the client’s Google Business Profile (GBP), if needed.

• Monthly check that website and GBP match for:

  • Business name, address, phone number, website URL, and opening hours (NAP consistency).

• Quick updates to GBP when basic business details change.

• 1 short Google Business Profile post or update per month

  • Example: simple offer, announcement, or new photo to keep the profile active and engaging.

• Quarterly local presence mini-check, including:

  • Review of GBP categories, services, photos, and description.

  • One simple recommendation if something can be improved for local search (e.g. adding services, updating description, or refreshing key photos).

• Goal: Help the business show up correctly and consistently in local search and Google Maps so potential customers can find and trust them.
  

Performance Tuning (Speed & Load-Time Basics)

• Manual optimisation and compression of images before upload to help pages load faster.

• Cleaning up unnecessary sections or heavy elements in the site builder, where practical, to improve performance.

• Configuration of any available Hostinger performance options (such as caching or CDN toggles, if present).

• Periodic simple performance review (quick load-time checks and identifying heavy images/sections), with light fixes applied within the monthly time allowance.

• Goal: Reduce slow-loading pages that cause visitors to leave before they see important content.
  

Security Monitoring & Incident Response

• Monthly external security checks using front-end malware or blacklist scanners.

• If a problem is detected (such as visible defacement, warnings, or blacklisting):

  • ZEUS coordinates with Hostinger support to restore the website from a clean backup.

  • ZEUS helps tighten access (password resets, account review).

• Target: Begin remediation actions within 48 hours of a confirmed issue (final resolution time can depend on the host).

• Plain-language incident updates so the client understands what happened, what was done, and how to reduce risk going forward.

• Goal: Minimise damage and downtime from security issues that could scare away customers or stop enquiries.
  

Contact Form Management & Lead Insights

• Monitoring of contact form submissions (via email or Hostinger’s form inbox) to ensure enquiries are successfully delivered.

• Quick checks if leads appear to slow down or stop, to confirm that forms are still working.

• Monthly Local & Lead Snapshot report, including:

  • Number of inquiries received via the website forms.

  • Common questions or themes in inquiries (where relevant).

  • Simple visibility notes from GBP activity (e.g. key change or issue spotted).

  • One practical suggestion each month to improve lead quality or volume

    • Examples: adjusting a form field, adding an FAQ to reduce confusion, improving a call-to-action, or highlighting a key service more clearly.
      

SUPPORT AND TIME:

• Support channel: Email, during business hours, Monday–Friday.

• Standard response time: Within 2 business days.

• Time allowance: Up to 60 minutes per month for:

  • Website text and image updates.

  • Adjusting and testing contact forms (fields, routing emails, confirmation messages).

  • Basic performance-related tweaks (e.g. replacing heavy images with optimised ones).

  • Google Business Profile changes, photo uploads, and monthly post.

  • Implementing small changes suggested in the monthly Local & Lead Snapshot.

  • Answering questions about security alerts, local search visibility, or unusual enquiry patterns.
    

• Typical month might include, for example:

  • One GBP post + a small update to services/hours.

  • A check and small improvement to the contact form.

  • Replacing a few heavy images.

  • Sending the Local & Lead Snapshot with one recommended action.