Gold - E‑commerce Growth Engine

Includes everything in Gold Standard – Scale Ready, plus focused conversion-rate optimisation and a dedicated SEO strategy with ongoing implementation.

ADDITIONAL INCLUSIONS (ON TOP OF GOLD STANDARD):

E-commerce Conversion Optimisation

• Improvements to product and category page layouts and content, including:

  • Better product images, descriptions, and benefit-focused copy.

  • Stronger trust elements (reviews, guarantees, badges, FAQs).

  • Clearer and more compelling calls-to-action (button text, placement, visibility).

• Simple, analytics-informed experiments such as:

  • Adjusting layouts (e.g. moving key information higher).

  • Testing alternative headlines or calls-to-action.

  • Comparing performance of changes over time.

• Where Hostinger’s e-commerce functionality allows:

  • Enabling and tuning abandoned cart email sequences.

  • Reviewing and adjusting on-site messaging around shipping, returns, and guarantees to reduce checkout drop-off.

Dedicated SEO Strategy & Execution

• Initial SEO review and keyword/topic gap analysis compared to key competitors.

• Monthly focus on concrete SEO tasks, such as:

  • Optimising page titles and meta descriptions for priority products and categories.

  • Structuring headings and content for better clarity and relevance.

  • Cleaning up or improving URLs where possible.

  • Strengthening internal linking between key collections, products, and informational content.

  • Improving image alt text and on-page content to target profitable search terms.

• Custom head code:

  • Implementation of structured data (such as Product or LocalBusiness) using JSON-LD to enhance appearance in search results.

• Ongoing monitoring of organic traffic trends and search behaviour, with monthly priority recommendations for the next tasks.

Clear Revenue-Focused Framing

• Ongoing aim: help the store grow revenue enough that this package pays for itself within roughly 3–6 months, depending on baseline performance and traffic.

• Monthly summary focused on:

  • Key revenue and conversion trends.

  • SEO progress and traffic from organic search.

  • The 1–2 most impactful changes made that month and planned for next month.

SUPPORT AND TIME:

• Includes all Gold Standard – Scale Ready support levels:

  • Email, WhatsApp, and phone support, Monday–Friday.

  • Critical issue response within 4 business hours.

• Time allowance: Up to 150 minutes per month for:

  • Conversion-focused design and copy adjustments.

  • SEO content and on-page optimisation tasks.

  • Implementing experiments and reviewing their results.

  • Strategic discussions about product focus, promotions, and SEO priorities.